Rawls splits off Echochamber

Retail group Rawls & Co is to split from Echochamber, the think-tank it set up four years ago, at the end of May.

Retail group Rawls & Co is to split from Echochamber, the think-tank it set up four years ago, at the end of May.

Founder Adam Rawls says he will take a back-seat at Echochamber, leaving research manager Matthew Brown and creative director Howard Saunders take more prominent roles. It’s hoped the move will to give the service a higher profile among retailers as a standalone.

Rawls & Co meanwhile intends to focus on working with larger developers rather than retailers, according to Rawls.

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