Site shows progress at Battersea Power Station

The regeneration of one of London’s greatest landmarks, Battersea Power Station, steps up a gear this week with the launch of a website detailing the next phase of development.

Random Media has designed a site, www.thepowerstation.co.uk, which outlines for the first time detailed plans, images and timings for the site in south London, which aims to become a leisure and retail destination under developer Parkview International.

Several architects are lined up, including Arup Associates, Nicholas Grimshaw & Partners and Geoffrey Reid Associates. Design work is some way off, but will include signage, graphics, retail and leisure interiors.

The website marks the fact the architects are moving on site and about to start pre-construction work, says a Parkview spokesman.

‘The development is stepping up a gear. Detailed planning permission has been granted and we now have an anticipated overall completion date of 2007,’ he says. ‘The site is designed to get everyone excited about it.’

Random Media chief executive Victor Benady says the site is aimed primarily at potential partners, including hoteliers and retailers. It is also designed to appeal to the general public and local community, and features two entry points for both consumer and professional audiences.

It features specific details about each area of development, including size and drawings. The site will include two theatres, two hotels, 650 apartments, restaurants, cafés, shops, exhibition space, bars and a jetty development.

‘The website aims to tap into the affection that people feel for the power station, through graphic design and computer renderings of the site,’ Benady adds.

The consultancy is now working on interactive elements for a marketing suite at the site, which is set to open later this year.

It has worked with Parkview International for two years, and was appointed to the website project without a pitch.