Dynamax Technologies unveiled what it claims to be the world’s first 360-degree panoramic display, the Dynascan, this week. Suitable for use in environments such as retail, restaurant, museum and sports stadia, the digital signage unit produces three identical, full-colour, highresolution images to create a panorama. Dynascan displays images transmitted by the Internet, ISDN, video, corporate network or satellite. Dynamax claims that digital technology is revolutionising the outdoor advertising market. The company recently changed its name from Terminal Display Systems to reflect its change in focus to digital signage products.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.