Origin ID has refreshed the brand identity for independent thinktank, the Royal Institute of International Affairs, which is unveiled tomorrow (Thursday).
The RIIA decided to refresh its brand identity to generate greater interest in its work among young professionals working in international business.
The logo has not been radically altered, but now includes cleaner, more modern and more professional elements, says an Origin ID spokeswoman. ‘Some aspects of the revamped logo won’t be apparent to the naked eye,’ she says.
The RIIA briefed Origin to undertake a brand review, which it has followed with the launch of a ‘refreshed’ identity to be applied to all newsletters, reports, stationery and other official material.
It has also created corporate identity guidelines for the institute. The RIIA needed tighter guidelines to keep the wider range of issues it covers in check, the spokeswoman says.
The guidelines will affect the design of new publications from the end of the year to ‘generate more dynamic materials over the coming years’. ‘The identity was not being used in a structured way,’ the spokeswoman says.
The consultancy won the work on the strength of its previous design work on the RIIA’s annual report, launched last month, which it gained after a three-way, unpaid credentials pitch in May.
Based at Chatham House in London, the institute issues regular reports and documents in response to international issues, and has enjoyed an increased profile in the media since the 11 September terrorist attacks.
It is an independent research and membership organisation that works to promote the understanding of key international issues. Its research includes seminars, workshops, forums and study groups.
The institute is independent of the Government and is not affiliated to any party.