The problem isn’t language, but the attitudes of society I’d like to take issue with Michael Wolff’s assertion regarding the new logo for the Alzheimer’s Society (Letters, DW 4 October) that ‘dementia is a word that needs to go’.
Too often important issues around human stigmas are ignored by blaming society’s attitudes on language. The terminology is not at fault – prejudice towards the condition of dementia is. Losing the term dementia in favour of a politically correct alternative will only work for as long as it takes for the new term to become a stigma in itself. Society has to tackle the issue head on by changing people’s opinions towards dementia itself. If designers can play a part in driving that change, so much the better.
Andrew Kelly, Graphic designer, CDS, Leeds LS2 7LY