The UK could host a new creative conference, modelled on the now defunct World Creative Forum. What should the World Creative Economy Forum do differently to its predecessor to ensure its success?
You could, if you felt like it, spend your entire life taking part in design forums, creative forums and the rest of them. They are good for networking, going to parties and all that. But there are too many of them. Do we need another one? I doubt it.
Wally Olins, Chairman, Saffron Brand Consultants
The original forums were remarkable for their global character and high production values – and for having no discernable impact. This forum should be more theoretical and more practical – giving us real data and telling rich, inspiring stories, and treating all industry and skills as creative, rather than pretending there is a ‘creative industry’. Above all, it should be worldly and humanistic, rationally discussing the contemporary barriers to creativity and innovation, and facilitating a serious and grown-up debate about the future.
Nico Macdonald, Principal, Spy
The World Creative Forum in 2003 was in some ways misguided, and in others simply ahead of its time. It tried to do too much, too quickly with too many ordinary speakers and contributors. It should be just as ambitious, but be more organic. I’d start with the networks which already exist, and begin developing a very discreet, high-powered, international ‘club’ – growing and building a wider, more public profile over time. Don’t invent something that is probably already taking shape.