1 October 1998

Haven celebrates with Enterprise IG rebrand

Rank Holidays has relaunched subsidiary Haven Holiday Parks, the UK’s biggest holiday park operator, with positioning and identity by Enterprise IG. Although the company has been profitable and had a loyal customer base, it wanted to capitalise on the growth in short break holidays and make inroads into the ABC1 market, says Enterprise IG director […]

Sea wins graphics bookshop job

Arts bookseller Zwemmer is opening a new bookshop, billed as the world’s only bookshop dedicated exclusively to graphics, typography, product and industrial design, and commercial spaces. The interiors are by Sea, which stands for science, ecology and art, using the existing blue Zwemmer logo. It will be a “simple classic backdrop to the books,” says […]

Silent but civil raised eyebrows for BTA logo

Touring The Department for Culture, Media and Sport last week – part of London’s Open House programme – high-lighted a point which branding specialists have been making for years: that an employee can only truly ‘live’ a brand that he or she fully believes in. Asked if he approved of the Real Time Studio-designed British […]


Fuel for Thought runs in conjunction with the Architecture Foundation’s competition, A Car-free London. The exhibition, which aims to raise awareness of technical innovations and alternatives to the car, runs until 1 November. Venue: The Architecture Foundation, 30 Bury Street, London, SW1. Contact: Corrina Dean or Emily Lewis at The Architecture Foundation. Tel: 0171-839 9389.

Deepend goes to Hong Kong

Deepend has designed the graphics, website and CD-ROM for High-Definition, an exhibition produced by the British Council showcasing cutting edge design for digital technologies. Shelton Fleming created the three-dimensional design and project managed the five-day show which opens in Hong Kong next Thursday, and is funded by the Department for Trade and Industry. The exhibition […]

Dome contents need more real content

If officialdom responds at all to the rather quaintly described “polemical pamphlet” In Defence of the Dome, it will doubtless dismiss its authors – James Woudhuysen, Penny Lewis and Vicky Richardson – as “whingers” (see Review, page 36). For, though the trio wholeheartedly support the concept of the Millennium Dome at Greenwich, they rail against […]


Recent work by Ron Arad can still be seen until 12 October. Some of the pieces on display were exhibited at this year’s Milan Furniture Fair in Italy. This tall floor vase was produced for Gallery Mourmans and photographed by Wilhelm Moser. Venue: Aram Designs, 3 Kean Street, London WC2. Furniture/lighting designer and sculptor Ralph […]

Case study: The Partners and b2.

Calm images, a soft blue colour, not exactly references to make you think of financial services. But that was the whole point of The Partners’ approach to creating the identity for Barclays’ new financial product, b2, providing customers with access to stock market investments. Ad agency Banks Higgins O’Shea had developed the b2 name when […]


Blast’s second annual report for the British Tourist Authority combines the contemporary with the traditional. It depicts Britain ‘as a place to experience rather than to just come and see,’ says Blast partner Giff. The postcard is used as the vehicle for relaying people’s experiences, with genuine messages written on the back of each.

Identity parade

Many corporate identities have sat unchanged since the early Nineties. Helen Jones sees mergers, business confidence and globalisation now setting the wheels in motion for change.

Case study: The Workroom and RefAid

The charity sector has become far more sophisticated about its marketing during the Nineties. As competition between charities has grown, they have recognised the need for a more professional and powerful approach to identity design. One of the things which attracted Fiona Alldridge, executive director of RefAid, to London consultancy The Workroom, was its experience […]

‘No change’ at B&Q

A spokeswoman for B&Q says the proposed merger between the group and French DIY outlet Castorama, will not lead to either company changing its identity ‘for at least the next few years’. The merged company will be the biggest DIY retailer in Europe with 430 stores.

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