Blackburn tries out balance act on young

Blackburn’s Design Consultants has created new graphics and bottle design for non-alcoholic health drink Aqualibra, to make it more appealing to a younger market.

“We have not changed the positioning of the product. The strength of the proposition was, and still is, about balance. We have tried to revitalise the brand to make it more modern,” says Blackburn’s founder John Blackburn.

“Aqualibra is a health drink that is good for the balance of the body. The bottle is streamlined to pick up on this idea of natural balance,” says Blackburn.