Klaus Wuttke air lifts skin-care range

Klaus Wuttke & Partners has created packaging and identity for OXYgen, a four-strong skincare range from SmithKline Beecham Consumer Healthcare.

“We are mainly targeting young adults, so have tried to give the identity a cool and confident feel. Our packaging incorporates metal colouring and oxygen bubbles to reinforce the name and image we were trying to convey,” says KWP design director Liz Gutteridge.

The range was launched last week in Boots The Chemists and will roll out across the cosmetics sector in the coming months.