Silent but civil raised eyebrows for BTA logo

Touring The Department for Culture, Media and Sport last week – part of London’s Open House programme – high-lighted a point which branding specialists have been making for years: that an employee can only truly ‘live’ a brand that he or she fully believes in. Asked if he approved of the Real Time Studio-designed British Tourist Authority logo, our tour guide replied: ‘As a civil servant, I have no opinion.’

The only problem were his eyebrows, which he arched over his head when he said it, getting a mighty laugh in the process.