Smith & Milton co-founder Jay Smith has returned to the 20-strong consultancy after a five-year family sabbatical.
Smith started the group with husband Howard Milton in 1980. Her return means the position of creative director, which was made vacant when Chris Bradley left in July, will not be directly filled.
“We will have a more pragmatic, creative logic back; more stimulating left-field thinking,” Milton says of Smith’s return.
“It’s the start of future developments for S&M,” Milton adds.