Ford tries fresh design approach

Ford has unveiled a radical design direction for its European cars, aimed at giving vehicles more visual appeal. The Iosis concept car (pictured below), designed by a team under Martin Smith, Ford of Europe’s executive design director, has a trapezoidal ‘face’, cameras in place of rear view mirrors, LED external lighting that automatically increases in low visibility and a novel door arrangement.

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SXSW 2018 – the year that tech became responsible

Else creative director and partner Dave Dunlop traveled to Austin Texas to find out how designers are increasingly embracing socially responsible tech solutions, which have “inclusion and empowerment” at their