Ford has unveiled a radical design direction for its European cars, aimed at giving vehicles more visual appeal. The Iosis concept car (pictured below), designed by a team under Martin Smith, Ford of Europe’s executive design director, has a trapezoidal ‘face’, cameras in place of rear view mirrors, LED external lighting that automatically increases in low visibility and a novel door arrangement.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.