On-line male grooming retailer Mankind is making its first move to the high street, with two concessions designed by Michael Sheridan & Company opening next month. The concessions, which will be based in Harvey Nichols stores in Manchester and Dundrum, Ireland, are precursors to a wider roll out across sites at railway stations in the UK and additional concessions locations. Mankind director Paul Jameson says the company hopes to open ‘at least six new sites next year’ with a further six planned for 2007.
Railway station sites have been chosen due to their high proportion of male users – 70 per cent, according to Jameson – and will feature an open plan, kiosk style store, cut across the corner for easy access.
‘It’s about providing men with places where it’s convenient for them to shop,’ adds Mankind director Hilary Andrews. The 38m2 Manchester concession opens on 20 September.