WMH flavour for Sainsbury’s So packaging


Sainsbury’s is relaunching its Organics range, renamed and redesigned as So by Williams Murray Hamm. The packaging features plant saplings to highlight farming methods and botanical-style captions provide information on each product.


The initiative is part of the supermarket’s aim to become the leading destination for organic foods. More than 100 lines are being added, taking the total to almost 500 products.

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.