A new branding court case to chew over

Portable architecture implies transient, which means it can sidestep planning laws while often lasting as long as ‘permanent’ architecture, explains Hugh Pearman

The copycat row rumbles on. After the United Biscuits high-court win against Asda, chewing gum manufacturer Wrigley is reported to be gunning for Tesco for its use of the term “doublemint” on toothpaste packaging. The term could confuse customers, says Wrigley. A horror scenario, as anyone who has ever tried to brush their teeth with chewing gum will agree.

Latest articles