The copycat row rumbles on. After the United Biscuits high-court win against Asda, chewing gum manufacturer Wrigley is reported to be gunning for Tesco for its use of the term “doublemint” on toothpaste packaging. The term could confuse customers, says Wrigley. A horror scenario, as anyone who has ever tried to brush their teeth with chewing gum will agree.
From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current?
Having won an award for services to design education, we chat to the designer about why craft isn’t as important as we might think, and why recycling is a con.
Design Partners has unveiled a wearable heart monitor vest, which aims to provide a more comfortable experience and deliver more accurate data.
The opening of the exhibition coincides with the upcoming COP26 climate conference, and interrogates how design can tackle the critical problem of waste.