MacCarron takes a BGA top spot

John MacCarron, head of copy at Basten Greenhill Andrews, is taking over as creative director, following tomorrow’s departure of Ian Henderson to DMB&B Financial.

MacCarron joined BGA last year and is a former creative director of integrated marketing company Anderson & Lemke.

His promotion to the creative director role echoes the similar rise of Henderson, who was also a head of copy at BGA before becoming creative director.

MacCarron says he is now looking for someone to fill a new post working alongside him: “Rather than have a deputy creative director or a head of art, what I am after is a visual champion – someone who can talk that side of the ‘magic’.”

MacCarron says he will also continue BGA’s shift to a wider range of services, continuing its evolution into an integrated marketing agency rather than just a design consultancy.

“But we still have a very strong story to tell with corporate identity,” he says.

Henderson joins DMB&B Financial, the financial marketing arm of the DMB&B group. He says: “DMB&B Financial is going in the opposite direction to BGA. It has a strong eight-year history of above-the-line work but is hiring direct marketing teams and is building the design side.

“It has a strong design unit headed up by Sue Marshall,” he adds. Marshall took over after Carl Sheriff moved across to launch DMB&B Design, the graphics and new media consultancy set up earlier this year (DW 14 February).

BGA has won a brand development job for used-car marketing for the Colt Car Company, the UK importer for Mitsubishi.

The work could lead to stand- alone sites although at this stage it is “too early to tell”, says BGA marketing director Tim Greenhill. The brand should be up and running by the end of the year.

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