Congratulations and happy birthday to Blast. The consultancy sent us a ‘timely gift’ of a pinch of salt – in a so-naff-it’s-hip, Little Chef-style sachet – to announce ‘seven years of successful business’ on 1 April. The tagline reads, ‘We weren’t born yesterday’ on the see-through vacuum-packed envelope. So, take everything with a pinch of salt would seem to be the implication. Now, we don’t want to sound foolish, but – following 1 April’s twisted logic – doesn’t that also call into question those seven years of plenty? Guys, help us out.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.