MTV channel VH1 unveils a revamped identity by Dixonbaxi tomorrow, as the channel seeks to encompass areas of popular culture other than music, such as film. According to VH1 marketing director Anna Bateson, the work is part of the channel’s move to broaden its appeal and build its ratings. The on-screen work features a sliding scale of abstract graphic animations, which dance and pulse with changing colours. ‘The perception of VH1 didn’t match the reality of its output and we wanted to create a closer match,’ says Dixonbaxi founder Aporva Baxi. The consultancy was appointed on the strength of previous work on MTV’s on-screen personality and MTV2’s revamp.
Ragged Edge, DixonBaxi and Altogether discuss the highs and lows of designing in lockdown, what has worked — and what hasn’t.
As part of our series looking at in-house design teams, we speak to Penguin Creative creative director Tim Lane about keeping the publisher looking and feeling relevant.
We ask three food illustrators working in editorial, branding and television about their inspirations, styles and the recipe for good work.
A total of 30 book cover designs for The Night Manager, A Short History of Nearly Everything and Goodnight Mister Tom have been unveiled.