MTV channel VH1 unveils a revamped identity by Dixonbaxi tomorrow, as the channel seeks to encompass areas of popular culture other than music, such as film. According to VH1 marketing director Anna Bateson, the work is part of the channel’s move to broaden its appeal and build its ratings. The on-screen work features a sliding scale of abstract graphic animations, which dance and pulse with changing colours. ‘The perception of VH1 didn’t match the reality of its output and we wanted to create a closer match,’ says Dixonbaxi founder Aporva Baxi. The consultancy was appointed on the strength of previous work on MTV’s on-screen personality and MTV2’s revamp.
This year winning work will be given a bigger platform that ever before, we are assembling our biggest ever judging panel and categories have been tweaked for maximum relevance.
The light art festival is committing more than £50,000 to fund six new designs ahead of its November 2021 event in Durham, UK.
KB Architects led the project to transform the office facility into a working lab within three months.
We speak to the incoming CEO about why design needs to be at the forefront of “build back better” operations, and how her previous business background will help in her