MTV channel VH1 unveils a revamped identity by Dixonbaxi tomorrow, as the channel seeks to encompass areas of popular culture other than music, such as film. According to VH1 marketing director Anna Bateson, the work is part of the channel’s move to broaden its appeal and build its ratings. The on-screen work features a sliding scale of abstract graphic animations, which dance and pulse with changing colours. ‘The perception of VH1 didn’t match the reality of its output and we wanted to create a closer match,’ says Dixonbaxi founder Aporva Baxi. The consultancy was appointed on the strength of previous work on MTV’s on-screen personality and MTV2’s revamp.
Embarrassment and shame have long been associated with menstruation, but new trends in packaging design are looking to change this with bold colours, eye catching patterns and empowering messages.
In the first of a new series spotlighting design in different countries, we look at Germany’s diverse creative culture, from industrial to graphic design, which is both forward-thinking and respectful
From the unseen subterranean world of London’s Tube network, to flying’s 5.7 million tonnes waste problem, here are the year’s most popular exhibition stories on Design Week.
DixonBaxi co-founder and executive creative director Aporva Baxi warns streaming services that prioritising content over brand and a well designed experience could be “catastrophic”.