MTV channel VH1 unveils a revamped identity by Dixonbaxi tomorrow, as the channel seeks to encompass areas of popular culture other than music, such as film. According to VH1 marketing director Anna Bateson, the work is part of the channel’s move to broaden its appeal and build its ratings. The on-screen work features a sliding scale of abstract graphic animations, which dance and pulse with changing colours. ‘The perception of VH1 didn’t match the reality of its output and we wanted to create a closer match,’ says Dixonbaxi founder Aporva Baxi. The consultancy was appointed on the strength of previous work on MTV’s on-screen personality and MTV2’s revamp.
Norway’s capital has been rebranded by design consultancy Creuna, which aims to strengthen links between the municipality and its citizens.
Illustrators and designers including Quentin Blake, Frith Kerr and Antony Gormley have interpreted the number 30 for the museum’s birthday.
London-based studio Red&White has given the global company a new identity in time for its 50th birthday, to increase awareness of its range of tech services, from cyber-security to digital
Drew, who is director of policy and place at FutureGov, previously worked as a civil servant for 12 years, helping Government departments streamline policy-making through design and digital.