Tyneside initiative drops anchor

Gardiner Richardson is to help revive Tyneside’s image as a centre of excellence in marine and offshore industries by creating a visual identity for the Jobs on the Riverside Project.

Jobs on the Riverside Project is a public and private consortium, comprising North Tyneside, South Tyneside and Newcastle City Councils. It aims to promote the Tyne’s shipbuilding heritage and has appointed Newcastle-based group Gardiner Richardson to create a logo, marketing materials and a website for the initiative.

Gardiner Richardson, which has had creative concepts approved this week, landed the project following a five-way creative and credentials pitch in January.

The creative work, led by design director Mike Pinkney, is scheduled for completion in June.

‘It’s all about putting the river back on the map,’ comments Gardiner Richardson director Darren Richardson. ‘There’s a perception that it’s a bit of an industrial has-been. But we want to build on the River Tyne’s existing strengths and present them in a whole new light.’

It is anticipated that the River Tyne’s many shipbuilding companies will use the resulting identity on their letterheads and company literature.

Meanwhile, a PR drive, also handled by Gardiner Richardson, will seek to present the marine and offshore sectors as offering attractive employment opportunities.

‘We are keen to expand the possibilities and attract more young people to work on the river,’ says Bob Beresford, Tyne strategy manager for Jobs on the Riverside Project.

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