Bolton’s new identity adheres to bold image

Bolton Group International, the owner and producer of a portfolio of consumer brand goods including UHU adhesives, is to launch a new corporate identity next month with design by Minale Tattersfield & Partners.

Based in the Netherlands, the Bolton Group produces and sells brands in every international market, says Minale Tattersfield chairman Marcello Minale. In most European supermarkets at least 30 Bolton Group products are on the shelves, he adds.

The logo represents the B of Bolton as the base of a column sustaining the structure of the group, says Minale: “It’s a symbol that should resist for a very long time.”

The consultancy’s first work for the group, the job also includes a brochure and a products portfolio.