FLB sweetens Terrry’s image

Terry’s Suchard mint confectionery brand Twilight is being relaunched with a new packaging design by FLB. – The Cheltenham consultancy’s planning director Sam Blass says: “We reviewed the structural aspects of the pack with an aim to facilitating the open

Terry’s Suchard mint confectionery brand Twilight is being relaunched with a new packaging design by FLB.

The Cheltenham consultancy’s planning director Sam Blass says: “We reviewed the structural aspects of the pack with an aim to facilitating the opening process.

“We also incorporated the swirl into the overall pack design to project the informal nature of the brand and to draw in the consumers,” he adds.

A key aim of the brief was to differentiate Twilight from its “more conventional” mint confectionery competitors, adds an FLB spokeswoman.

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