Despite the adage never work with children or animals, designers have discarded this rule and used our feathered and furry friends as brand icons for years. The Nature of Selling, a Silk Pearce-sponsored exhibition at Colchester’s Natural History Museum, explores this phenomenon. Lost for beastie-themed identities? Try the HMV dog, the Frosties tiger, the Penguin penguin and the Lacoste crocodile. And then there’s the follow up show: How Does your Brand Grow? – The role of fruit and vegetables in design: Apple, Tomato, Tangerine…
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.