Animal magic

Despite the adage never work with children or animals, designers have discarded this rule and used our feathered and furry friends as brand icons for years. The Nature of Selling, a Silk Pearce-sponsored exhibition at Colchester’s Natural History Museum, explores this phenomenon. Lost for beastie-themed identities? Try the HMV dog, the Frosties tiger, the Penguin penguin and the Lacoste crocodile. And then there’s the follow up show: How Does your Brand Grow? – The role of fruit and vegetables in design: Apple, Tomato, Tangerine…

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