Despite the adage never work with children or animals, designers have discarded this rule and used our feathered and furry friends as brand icons for years. The Nature of Selling, a Silk Pearce-sponsored exhibition at Colchester’s Natural History Museum, explores this phenomenon. Lost for beastie-themed identities? Try the HMV dog, the Frosties tiger, the Penguin penguin and the Lacoste crocodile. And then there’s the follow up show: How Does your Brand Grow? – The role of fruit and vegetables in design: Apple, Tomato, Tangerine…
The three-day festival will explore the “positive impact” design can have in society.
David Coombs, head of strategic services at Cheil UK, says if we want people to embrace smart tech, we need to stop aiming for the future.
The engineering company has announced that the vehicle, previously expected to be on roads by 2020, is not “commercially viable”.
Owain Davies, lead product owner at NHS, attributes growth to accessibility, cohesion — and users not spending as long on the website.