Ashley Design brand for B2B

Ashley Design Associates has created the corporate identity and branding for a new independent financial transaction company.

Broker to Broker Networks, also known as B2B, uses a new global electronic system which aims to ease the process of selling shares between companies across the world.

B2B appointed the London design consultancy on the strength of its previous work in the financial sector.

ADA has previously created global literature systems for Smith New Court (now Merrill Lynch), Salomon Brothers, United Bank of Switzerland, ABN AMRO and Dresdner Kleinwort Benson.

The “contemporary” blue and orange identity has been applied across corporate stationery, Powerpoint presentation and the website, with the two colours being used together and individually as the brand develops. Corporate literature and brochures are currently being designed.

“The new B2B logo imparts global inter-connective activity, yet it also allows the company name to be accommodated by creating a cohesive unit,” explains ADA founder and director Martin Ashley.