Charles says don’t you DARE experiment

For Huddersfield consultancy Majestic, the dubious honour of an endorsement from the Prince of Wales for one of its clents is something to shout about.

Prince Charles has written the introduction for the Dales Action for Rural Enterprise website – a Yorkshire scheme aimed at stabilising the local economy, supported by the Princes Trust.

Majestic’s blurb includes a website address for DARE which turns out to be the Drug Abuse Resistance Education site with its catchline: ‘adults – outta here’. Perhaps a more youthful Royal should have lent support instead.