Citrus and Bluish create pet websites

Two websites, designed by Citrus and Bluish, have been launched in the past week, providing comprehensive information on pet healthcare. is an initiative from Royal & SunAlliance, developed by Citrus. It supplies the UK’s 15m cat and dog owners with in-depth information through specialist on-line clinics, as well as providing details on other animals.

Further areas addressing relevant topics such as counselling, first aid, and a directory of vets are also provided.

Bluepet, also launched last week, deals with dogs and cats. Created by London design group Bluish, the site offers everything from organic treats to bedding and aromatherapy.

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