Medical supply charity Echo International Health Services has unveiled its new corporate identity, by HGV, marking the first redesign since Echo’s launch 34 years ago. HGV has combined the original corporate purple with an anthropomorphic symbol, echoing the universally recognised medical cross.
We speak to baton designer Laura Nyahuye about the work behind the project and how her Zimbabwean heritage influenced the design.
The cultural festival will take place between March and October in 2022, and features high profile commissions involving the likes of Assemble and Dr Nelly Ben Hayoun.
The new “simplified” designs have been influenced by audience research showing that the BBC’s previous look was “old fashioned”.
Mother Design New York has developed the brand, which launches alongside refurbished interiors from consultancy Yabu Pushelberg.