Media convergence progresses with launch of Network of the World

TV design specialist Red Pepper Film Company has created a seven-strong range of promotional packages for the launch of Network of the World, the world’s first fully converged TV and Internet broadcaster (DW 14 July). The promotions each reflect both the nature of one of Now.com’s five portals – Sport, Gamer, MP3TV, Earth and E-Mage – as well the overall variety of material to be broadcast. A combination of studio-based live-action sequences, graphics, animation and still-based sequences have been developed by the London consultancy, which has also been appointed to create a further series of promotional material.

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