1950s Italian Murano glass and the cliche of pink for a girl, blue for a boy have inspired the packaging for Patrick Cox’s first fragrance, High, designed by South Paw Creative. A coloured glass flask containing the perfume sits inside a heavy transparent glass cube. The packaging has pink or blue blurred stripes with High painted in silver. Cox’s trademark Fleur-de-Lys sits at the base of the box. ‘The bottle is designed to be a beautiful object as well as performing a function,’ says designer Jeff Lounds. The scent launches exclusively at Harvey Nichols in September.
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