Did The Fourth Room’s acquisition by US Interactive come just in the nick of time for the consultancy? The group appears to have been unable to afford the cost of a second class stamp for its mailer announcing the takeover. The card eventually reached Design Week’s doormat complete with a deficient postage warning.
MarinaTex, an organic and biodegradable alternative to traditional plastic, was developed by University of Sussex student Lucy Hughes.
The visual identity combines the club’s “illustrious heritage” and “future glory” with an eye to digital platforms and more casual fans.
The week-long festival will also host speakers including interaction design expert Daljit Singh and representatives from Heatherwick Studio.