Designs never die, they’re just recycled 30 years later

Reading through a recent edition of Design Week (DW 20 July) I came across the section headed News in Pictures and noticed the ‘families’ identity created by Rose Design for the Tate Gallery.


What is British design coming to when all we can do is copy a design classic designed by Herb Lubalin for a Readers Digest publication in the late 1970s!


Tony Owen and Tony Forster, Oven Creative, Bolton BL3 2PH

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