Hidden Art reveals all with on-line revamp

Hidden Art is to receive a boost from a raft of digital design projects to expand its on-line presence. The initiative is being overseen by Hidden Art founder Dieneke Ferguson.

The aim is to launch more services across the organisation’s two major websites. These will enable members to gain access to information that they need in order to showcase and sell products to retailers and manufactures.

Hidden Art’s main website, www.hiddenart.com, will be redesigned to include a new ‘brokering facility’ and help desk format. This will help members find client briefs and enable them to liaise with manufacturers and retailers. The designs are being created in-house and will be trialled in September, says Ferguson.

A series of audio podcasts to broadcast Hidden Art’s various networking events will also be trialled on the website, ‘enabling those who cannot attend our networking events to listen to the tips’, says Ferguson.

Hidden Art will also redesign its e-shop website, www.hiddenartshop.com, which launched last year, to include podcasts and improved three-dimensional imagery facilities. This will afford members a better view of products that are available to buy on-line. Ferguson also wants to launch the e-shop to wholesalers and open it up to different markets, such as Tokyo. The site was launched last October with a design by