Minale Tattersfield overhauls J7 juice

Minale Tattersfield’s London office has overhauled the packaging design for J7, a range of juice drinks from Russian food and drink company Wimm Bill Dan.

The designs reposition the product as a ‘health, energy and vitality’ drink. According to Minale Tattersfield new business manager Claire Lowson, the packs should help to achieve strong shelf stand-out in Russia, where many products look ‘unappealing and outdated’.