Design should not be scared of change

The letter from Mike George (DW 4 December) about prejudice against PC-users, illustrates a small part of a very wide problem.

Demarcation by employers is becoming more widespread. They are increasingly obsessed with recruiting people with very specific experience.

Industry only sells what it has experience of. It does not innovate because it is selling and experienced in the old and existing. This attitude spirals down to the recruitment of new staff.

So why does this effect the design industry more than any other? Because good design is all about change. Design, however, has become too fragmented and specialised, resulting in a confusing industry and producing boring results. This has happened not because design is any harder than it was, but because the risks of failure are now higher.

Matthew Whittaker


Waterloo Products

Redditch B97 5NE

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