Sainsbury’s ready-meal packaging has been given a patriotic facelift by Blue Marlin. New branding for the supermarket’s Classics range was influenced by British icons Paul Smith and Guy Ritchie, and features a Union Jack background. A chunky slab serif typeface is used, and the range has been designed to give the feel of a British gastro pub. The new line will roll out this month.
Morrama designed practical packaging with a “simple minimal aesthetic” for the restaurant chain.
New look deigned to be more legible and coincides with relaunched website, which aims to be more intuitive.
As part of our coverage of 2022’s graduate season, we’re speaking with a selection of graduates from around the UK about their work, practice and future plans.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.