Fishburn Hedges gives moving image to Railtrack campaign

Reportage-style photography has been employed by Fishburn Hedges in a literature and poster campaign unveiled this week by Railtrack.

Initially running at major train stations in Birmingham, London, Glasgow, Edinburgh, Leeds and Manchester, the campaign is aimed at travellers, retailers and train operating companies which use the stations.

A speed-linking device is used to give the impression of moving images.

‘The posters were not originally part of the brief… but the visual concepts developed by Fishburn Hedges were strong, flexible and dynamic enough to be used in posters,’ says Railtrack major stations marketing manager Craig Donohue.

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