Hart Training identity by Soukias Jones

Work training consultancy Hart Communications is launching a new identity, which has been created by London design group Soukias Jones.

The company will now be relaunched as Hart Training. The change forms part of a bid to underline its focus on teaching a mix of skills in theatre, education and relaxation techniques to help company employees better express themselves.

“Often we fail to exhibit our true personality and communicate effectively as we feel inhibited and stressed with the demands of everyday working life,” says Soukias Jones creative director André Soukias.

“Through a series of theatre-based training programmes, Hart Training works with the voice, the body and the imagination to complete the whole person,” he adds.

The completed circle logo represents the unlocking of human potential, he adds.