London consultancy Parker Williams has developed packaging for Organic Honey Dew, a new beer from Fuller’s. The organic ale replaces the brewer’s former Honey Dew range.
‘It was important for the design to sit comfortably within Fuller’s strong corporate product portfolio, while projecting a softer, more ingredient-led quality,’ says Parker Williams creative director Tamara Williams.
The original Honey Dew range proved popular with women, and with lager drinkers.
The brewer is now seeking to attract a broader customer market without alienating traditional real ale enthusiasts.