I was interested to read Tom Collings letter (DW 20 January), in which he states that all designers enjoy putting in the work and that he couldn’t understand how design could be constrained by charge-out rates.
It is this airy-fairy, unprofessional approach to the business of design that perpetuates clients’ belief that designers love their work so much they will do it for nothing.
The sooner that design consultancies are first and foremost run as businesses to make money, the sooner the abhorrent practice of ‘free-pitching’ will disappear. We are a well-run design ‘business’ and we do not, therefore, pitch for nothing.
Our work is successful, our clients are happy and we are paid for the work we do. Surely this proves that our professional approach works.
Stocks Taylor Benson
Leicester LE19 4XT