Brand consultancy Uffindell has appointed Joel Biswas as strategic director, as the consultancy grows to develop its strategic offer.
Biswas (pictured) will head Uffindell’s brand strategy department and will work with companies, such as new client Nuffield Health, to align their social purpose and positioning, from identity and customer experience to getting employees behind their vision, he says.
Biswas joins Uffindell from Figtree, where he was a senior strategic consultant, and previously worked for Futurebrand with clients such as Nokia, HTC and Russian Standard.
The appointment coincides with six other hires, including two additional account directors, two designers and a design director, who are set to join or be appointed to the consultancy in the next few months.
Biswas says, ’Uffindell has an enviable client portfolio and a truly refreshing approach to branding that recognises the importance of inspiring positive transformation and empowering businesses to adapt to a fast-changing business landscape.’