DBA Effectiveness Award winners come on down

In October, following extensive market tests, Marc Newson and Tom Dixon-designed sex toys for luxury brand Myla scoop the Design Business Association’s International Design Effectiveness Awards Grand Prix.

The judges are impressed with the products’ effectiveness as ornaments, paperweights and murder weapons and the way they are put to creative use by their target audience. Newson and Dixon narrowly beat a chocolate teapot designed by ‘Chocolate’ BrownKSDP, a blow-up pin board by Inflate and a water-resistant sponge designed by Still Waters Run Deep.