Marriage of branding behemoths is a barnstormer

Consolidation, consolidation, consolidation. Mergers dominate the news once again and there are a few shocks in store. FutureBrand and Interbrand merge to form brandBrand IFB.

The newly formed company moves into a converted barn in Shropshire to concentrate on strategic packaging.

WPP Group merges with absolutely nothing, but it is sold for a pound after an unheard-of media analyst predicts the communications industry is about to experience ‘further turbulence’.

It is later discovered he is actually an aviation expert.

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