Consolidation, consolidation, consolidation. Mergers dominate the news once again and there are a few shocks in store. FutureBrand and Interbrand merge to form brandBrand IFB.
The newly formed company moves into a converted barn in Shropshire to concentrate on strategic packaging.
WPP Group merges with absolutely nothing, but it is sold for a pound after an unheard-of media analyst predicts the communications industry is about to experience ‘further turbulence’.
It is later discovered he is actually an aviation expert.