Leonardo on Flight, an illustrated book with graphic design and layout by Italian consultancy Edimedia and cover design by Renata Silveira and Paola Zacchini, is published by Oxford Publicity Partnership. It celebrates Leonardo da Vinci’s studies of flight in the 1480s. Containing reproduced drawings and three-dimensional prototypes from his library of manuscripts and folios, the book traces the development of the artist’s experiments and theories. The volume begins with drawings from da Vinci’s years in Florence and moves on to the flying machine, constructed in Milan. Leonardo on Flight has been compiled by Domenico Laurenza and retails at £20.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.