Briefs

Brown Inc has redesigned the packaging for Elidor and Elidor Energy, Turkey’s premier shampoo brands. Brown Inc’s new Paris office has secured a brand review project for cheese producer Fromageries Bel.

Former Berkshire College of Art & Design students Tony Connor and Jamie Carbery, of FGA Design and Marketing, have created the identity for the college’s merger with Reading College of Arts & Technology. The new college is called Reading College and School of Arts & Design.

Cornish consultancy Timothy Guy Design is designing the first European corporate brochure for Pitney Bowes, world messaging and mailing systems leader.

Signal Box has designed a new identity for the relaunch of public relations consultancy Company Care.

Lewis Moberly has created the brand identity, packaging structure and graphics, literature and product styling for Starmaker, a new tennis aid. Invented by former Australian professional Marshal McMahon, Starmaker is a system which computes at what tension individual strings should be held to provide a player with the largest possible area in the centre of the racket for optimum contact with the ball.

Associated British Foods is expanding its Soldiers snack range with the launch of three new flavours. Packaging is by The Hill Watson Company, which created the brand last year.

Tin Horse has carried out a structural rebranding of the BP lubricants range. The range of new packs and revised graphics will be launched globally. The Wiltshire consultancy has also created a visual standards manual on a CD-ROM to ensure faithful reproduction. Tin Horse director Martin Bunce says BP wanted a more rounded pack shape which has empathy with modern car design. Bunce adds that the new packs offer both distribution and materials cost savings.

Taylor McKenzie Design Consultants has designed a new “flying inkspot” identity for repro bureau Azographics.

Counterpoint has designed HTV’s annual report and accounts for the third consecutive year.

Burnett Publications has designed a new identity for the relaunch of London charity Capital Housing.