Fitch is creating a new branch format for Cyprus Popular Bank. All aspects of the interiors and corporate graphics of the bank are included in the project.
The consultancy will be taking into account convenience and satellite branches, such as those in supermarkets, as well as overall branding of the bank’s presence, including cash point machines.
Fitch senior director Neil Whitehead is leading the team assigned to the project.
Fitch was chosen after a six-way international free-pitch, against rivals understood to be from the US and UK.