Evolving identity for ticket agency

Bamber Forsyth has designed a range of identities for the international theatre ticket agency Edwards & Edwards.

Alongside an identity for Edwards & Edwards itself, the project involved and indeed started with identities for its subsidiary Galathea, which creates software, and its new ticketing software product Enta.

Bamber Forsyth project director June Sams says: “The family of identities has a clear and effective relationship.”

Edwards & Edwards is one of the founder members of an international network of such agencies from 22 countries, called Global TicketS (GTS). Part of Bamber Forsyth’s brief was to build in a design evolution of the new Edwards & Edwards identity ready for a renaming of the group as Global Tickets.

The Edwards & Edwards identity features a motif of the letter e which is all set to be flipped over to a G once the transition to Global Tickets has been executed.