KSDP aims to give TNT global control

KSDP Design has been appointed to revamp the identity of 2.8bn express distribution service TNT after an international credentials pitch.

The South Africa-based group, which has offices in London, Sydney and The Netherlands, beat off competition from Wolff Olins, Sampson Tyrrell Enterprise, Landor Associates, and Dutch group Studio Dumbar (DW 30 May).

The client, which leads Europe in its sector, aims to be the world’s market leader.

KSDP is tasked with creating a single global corporate identity which marries TNT’s heritage with its global ambitions.

TNT is, in effect, a new company owned by the Dutch postal administration PTT Post. It comprises the international business TNT Express Worldwide, the UK arm TNT Ltd, and the international arm of PTT Post.

In 1993 KSDP won a six-way pitch to redesign TNT Express Worldwide’s identity when it was owned by TNT Australia and GD Net. But the project was put on hold with the change in ownership, says KSDP managing director Jo Kieser. The six-way pitch included Carré Noir, Sampson Tyrrell, and Siegel & Gale, says Kieser.

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