Flurys gets the cream with a flourish from Conran

Conran & Partners has refreshed the identity for distinguished Calcutta patisserie Flurys, the ‘Fortnum and Mason’ of India, which will re-open later this year.

Conran & Partners has refreshed the identity for distinguished Calcutta patisserie Flurys, the ‘Fortnum and Mason’ of India, which will re-open later this year.

Flurys, a Swiss-style coffee and cake shop, has enjoyed a venerable reputation in India since the 1920s, but its identity had ‘lost its way’, says Conran & Partners creative director Sebastian Conran.

‘The identity had become a mish-mash of clashing marques, typefaces and colours; we’ve pulled everything together under one visual identity,’ he explains.

The consultancy has created a word marque with an ‘elegant, Elizabethan-style flourish’ underneath, Conran adds. It appears in pink and dark brown – Flurys’ ‘bitter chocolate and raspberry’ colourways.

Conran & Partners has worked with Flurys owner, Park Hotels, on previous commissions, including interiors and identities for its boutique hotels in Bangalore and New Delhi. It was appointed to Flurys without a pitch, says a Conran & Partners spokeswoman.

Park Hotels is part of the giant Apeejay Surrendra Group.

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart