Keith Lovegrove writes about Indian street graphics

Indian street graphics are the subject of graphic designer Keith Lovegrove’s book Graphicswallah, published this month by Laurence King. Graphicswallah is a ‘Hinglish’ (Hindi-English) term for a person working in graphics. The book focuses on street graphics, advertising everything from films and mobile phones to chocolates, and also features shop signs, billboards and transport signage. All photography is by Andrew Hasson. ‘Indian graphics, usually in vibrant colours, reflect Indian life and offer a graphic clue to the country’s complex social structure. And it’s an art form that reaches over one billion people,’ according to Lovegrove.