Tate & Lyle Sugars has introduced a new technical manual created by Bentley Holland & Partners. The ring-bound publication will be used as a promotional tool, as well as providing technical information on products and ranges. BHP designer Mark Leary says the latest computer graphics were used. ‘I wanted the intended reader to realise how meticulous Tate & Lyle is in its approach, and why it is known as The sugar expert,’ he says.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of