Charles Worthington, the luxury haircare brand, is to open a flagship salon in London’s Percy Street at the end of this month.
The concept store will be situated in a five-storey Grade II listed building, with interiors designed by Caulder Moore.
The Georgian exterior and panelled lounge area contrast with more contemporary design to the rear. A mezzanine, glass roof and TV monitors for customers aim to translate the brand’s values to the in-store experience.
“The design reflects the ethos of the Charles Worthington brand – simple and unpretentious, but offering high standards of product and customer service and care to a broader market,” says a Caulder Moore spokeswoman.
The Coley Porter Bell-branded range has five existing salons.